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When was the last time you wore a piece of clothing that genuinely made you think?

A growing urban line out of Cleveland, OH had this vision,; Provok Clothing. Provok is urban with a meaning – the clothing line uses simple, yet powerful symbolism to represent the world-wide minority struggle, which has intensified with police brutality. The images were thoughtfully created to embody hope, freedom, and liberation for the minority community, ultimately world-wide.

Provok is urban with a meaning – the clothing line uses simple, yet powerful symbolism to represent the world-wide minority struggle, which has intensified with police brutality. The images were thoughtfully created to embody hope, freedom, and liberation for the minority community, ultimately world-wide.

Although Provok was not established until February of 2018, the company began to take form September 2017. Upon Provok’s initial releases in February the brand went viral and was reposted by The Shaderoom (TSR). Provok then began a college tour, and participated in fashions shows, student events, and programs across 8 universities.

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John Carroll University

University Heights, OH

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University of Toledo

Toledo, OH

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Meherry Medical College

Nashville, TN

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Ohio University

Athens, OH

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Miami University

Oxford, OH

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The Ohio State University

Columbus, OH

 

During the summer of 2018 Provok participated in “I’m a survivor” program, which was a community event to bring awareness to disparities among the minority community in Cleveland, Ohio.

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Provok was nothing more then a figment of our imagination. The original imagery of the brand was nothing more then an artistic representation of what we felt it meant to be a minority of America. The brand has become bigger than just a clothing line, and more of a movement to be provocative. Not in a negative way to but with one of positivity.

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Live your life as provocative as possible knowing that you create the world you see, in order to change the world we must first change ourselves. #LiveProvok